With growing discretionary incomes and high aspirations, affluent+ customers present a significant opportunity for fintech players. By 2030, this segment is expected to unlock an additional annual revenue of $80-100 billion. Fintechs are addressing this market in two primary ways: creating delightful digital-first experiences and democratizing access to financial products and services typically reserved for the ultra-rich. Success in this space requires building an aspirational brand, superior customer engagement, and differentiated acquisition channels.