India's FinServ sector, comprising Financial Services and Fintech, represents the world's largest growth opportunity – currently valued at $1.2 trillion and projected to reach approximately $2.5 trillion by 2030. Through 20+ years of investing in India and partnering with over 30 category-defining FinServ companies, we've learned that this extraordinary opportunity isn't unidimensional – it's a powerful convergence of traditional and technology-led approaches.

Physical, high-touch financial services remain irreplaceable for vast segments of India, creating significant opportunities. The sector comprises some of the best-run institutions globally with a world-class talent pool. As India grows, specialized financial institutions that combine high-touch models with deep segment understanding are filling critical gaps across India's diverse financial needs.

Simultaneously, technology-led innovation is reimagining financial access and delivery.
Fintechs in India are at an inflection point with a perfect storm brewing – innovative distribution models, a fast-growing digital population, world-class digital public infrastructure (DPI), proactive regulators, and an actively engaged ecosystem. This transformation, where fintech makes financial services more accessible, affordable, and delightful, represents a $400 billion value-creation opportunity by 2030.

We remain excited by and continue to back category-defining companies across both spaces, whether they're building technology-first platforms or specialized institutions serving customers where they are.

In this backdrop, we feel privileged to present The Bottomline – a series of reports and perspectives that details our point of view and blueprint on India's FinServ landscape.

The Bottomline captures Elevation's deep thesis on the FinServ sector, insights from a comprehensive survey of 70+ industry experts and in-depth conversations with ~30 industry leaders from prominent fintechs and financial services players. In addition, our knowledge partner, McKinsey and Company, provided the analytical fact base for the reports, leveraging their knowledge of the Indian financial ecosystem.

We believe that fintechs, tech-led BFSIs, and innovative feet-on-street financial services plays will play an outsized role in India's ambitious economic and social aspirations over the next decade.Please reach out to us for deeper discussions or if you are building in any of the themes we outline here.

Please reach out to us for deeper discussions or if you are building in any of the themes we outline here.

Regards,

FinServ Team @ Elevation Capital