India Finserv
represents
The
Growth

World's largest
Opportunity
$1.2 Trillion Today Going to ~$2.5 Trillion By 2030

$2.5 Trillion
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$2.5 Trillion
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Our two decades of investing in India have taught us that India's FinServ opportunity isn't unidimensional – it's a powerful convergence of traditional and technology-led approaches. Physical, high-touch financial services remain irreplaceable for vast segments of India, creating significant opportunities. At the same time, technology-led innovation leveraging India's unique digital infrastructure continues to reimagine financial access and delivery. We remain excited by and continue to back category-defining companies across both spaces, whether they're building technology-first platforms or specialized institutions serving customers where they are.
Financial Services
India's financial services sector comprises some of the best-run institutions globally with a world-class talent pool. As India grows, access to financial products & services remains a massive opportunity with vast segments of the market underserved. We believe the next wave of value creation will come from specialized financial institutions that combine high-touch models with deep segment understanding. By being closer to customers – whether it's in lending, insurance or wealth/asset management – these companies are filling critical gaps across India's diverse financial needs. This transformation will unlock unprecedented value in segments where physical presence and relationship-based models remain irreplaceable.
Fintech
Fintechs in India are at an inflection point as technology rewrites the rules of financial services. There is a perfect storm brewing - innovative distribution models, our fast-growing digital population, world-class digital public infrastructure (DPI), proactive regulators, and an ecosystem that is engaging with fintechs actively. Fintechs (and tech-led BFSIs) will play an outsized role in India’s ambitious economic and social aspirations over the next decade. This transformation — where fintech is making financial services more accessible, affordable and delightful — represents a $400 billion value-creation opportunity by 2030.










THemes shaping the
future of
India’s Finserv Value
Creation
India's fintech sector presents a $400
billion value creation opportunity by 2030.
At Elevation, we're excited about the
transformative trends shaping this.
We see vertical specialists shifting from
product-led to segment-led approaches,
putting customers at the center.
The affluent+ segment, though just 1% of the
population, will drive value creation through
disproportionate spends.
There's immense potential in extending
credit access to 200 million Indians who are
currently underserved.
Innovative solutions are needed to address
India's substantial 'protection and wealth'
gap, especially for the 'missing middle'.
Consumer platforms are embedding fintech
services, creating 'at-scale fintech unicorns'
within established businesses.
The rise of open networks is fundamentally
changing the landscape for embedded
finance.
Digitization of B2B supply chains is unlocking
hidden value, particularly for last-mile SMEs.
Fintech SaaS players are enabling Indian
financial institutions to deliver next-gen
services and compete globally.
We're seeing deepening partnerships
between incumbents and fintech attackers,
changing the landscape for embedded
leveraging complementary strengths for
mutual growth
Underpinning all these innovations is India's
revolutionary Digital Public Infrastructure
(DPI), expanding access, disrupting business
models, and rewriting efficiency paradigms in
the financial sector.




















We see vertical specialists shifting from product-led
to segment-led approaches, putting customers at the
center.
The affluent+ segment , though just 1% of the
population, will drive value creation through
disproportionate spends.
There's immense potential in extending credit access
to 200 million Indians who are currently underserved.
Innovative solutions are needed to
address India's substantial
'protection and wealth' gap,
especially for the 'missing middle'.
Consumer platforms are embedding fintech services,
creating 'at-scale fintech unicorns' within established
businesses.
The rise of open networks is fundamentally changing
the landscape for embedded finance.
Digitization of B2B supply chains is unlocking hidden
value, particularly for last-mile SMEs.
Fintech SaaS players are enabling Indian financial institutions to deliver next-gen services and compete globally.
The unprecedented adoption rate of AI in FinServ is
revolutionizing core operations and creating
vertical opportunities in compliance, collections, customer engagement & more.
Underpinning all these innovations is India's
revolutionary Digital Public Infrastructure (DPI),
expanding access, disrupting business models, and
rewriting efficiency paradigms in the financial sector.
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